What’s your USP? Have you got a Unique Sales Point? Something that sets you apart from the crowd? Maybe you can tap dance, you met Louis Armstrong as a child, your were the first to sing through a hit musical, your costume was made my a world famous designer, you speak four languages, you once shared a pizza with your musical hero, Andrew Lloyd Webber fired you, you play the trumpet. Find whatever sets you apart from the crowd and use it.